Member Momentum™ is WINGX’s customizable customer-retention offering for fitness brands.

It brings three complementary components together:

WINGX™ Wearable Air-Resistance Technology: A portable fitness device that adds resistance to movement, giving customers a physical workout experience they can take beyond their usual exercise environment.

Applied Functional Science®-Informed Programming: Movement programming developed with Gray Institute that considers how the body works as an integrated system, using coordinated movements relevant to everyday activity.

Convenient and Effective 13-Minute Workouts: Structured sessions that give customers a manageable way to participate when a longer workout does not fit their day.

The value comes from how these components work together. Wearable technology supplies the resistance experience. Programming gives movement purpose and direction. Digital workouts make that experience accessible and repeatable.

For your brand, Member Momentum creates an opportunity to extend the usefulness of your fitness offering into more moments of the customer’s life.

Customized Member Momentum Programs

WINGX’s Customer Retention Solution team will help you develop a program around the growth opportunity your organization wants to address. The WINGX Customer Retention Solutions team can help:

Improve the Customers Brand Experience: Branded or co-branded WINGX hardware, tailored workouts, general fitness content or sport-specific programming.

Enhance Your Delivery Model: Integration into your digital offering, member onboarding, in-person introductions, and trainer or instructor education.

Address Your Engagement Priorities Member challenges, ongoing content development and targeted programs for customers whose activity has declined.

Support Your Commercial Structure Hardware-and-subscription packages, retail or e-commerce distribution, and other arrangements suited to the partnership.

A club seeking to engage members between visits may need a different approach from a connected-fitness company serving frequent travelers.

A busy day can still include a workout.

When customers associate exercise with a substantial time commitment, a crowded schedule can become a reason to skip it entirely.

A 13-minute WINGX workout offers a manageable alternative: before work, between commitments, during travel or alongside another fitness activity.

The format combines purposeful movement with wearable air resistance. WINGX adds resistance as the user moves and reverses direction, while Applied Functional Science®-informed programming uses coordinated movement patterns to engage the body as an integrated system.

Movement quality, appropriate effort and consistent participation matter. The short format creates a practical opportunity to bring those elements into a busy day.

For your brand, the retention opportunity is straightforward: give customers a useful way to participate when their normal workout is difficult to complete.

Keep your brand part of the routine when the workout environment changes.

A customer’s connection with your fitness brand does not have to pause when they leave the building or travel without their usual equipment.

WINGX can accompany customers at home, at the gym, outdoors or at a hotel wherever they have suitable space to move.

For fitness clubs, this can extend the member experience between facility visits. For connected-fitness brands, it can provide a portable complement to stationary equipment. For digital fitness companies, it can add a distinctive physical component to their content.

Instructors can introduce the experience in person, with related digital workouts supporting continued participation elsewhere.

That continuity gives customers more opportunities to use their membership and keeps your brand relevant across changing circumstances.

Give customers something new to explore and a reason to return.

Convenience helps customers participate. Relevance gives them a reason to choose the experience again.

WINGX can support general fitness programming, varied movement experiences and sport-specific interests. A customer interested in golf may respond to different content than someone focused on everyday fitness or another recreational activity.

Fresh workouts, focused programs and member challenges can create new opportunities for engagement. These experiences can complement your existing classes, equipment and digital content.

The objective is to build an offering that customers continue finding useful, interesting and worth revisiting.

Make the next workout feel manageable.

After several missed sessions, returning to a routine can feel difficult. A customer may intend to restart while continuing to postpone the first step.

A short, structured WINGX program can give your brand a specific re-engagement offer: a practical workout the member can try today.

Your organization can introduce that offer to customers whose participation has declined, supported by appropriate communications and a clear invitation to begin again.

The opportunity is to reconnect with customers while the relationship is still active and evaluate whether renewed participation helps them remain members longer.

Acquiring a customer begins the relationship. Continuing value sustains it.

When customers remain members longer, your brand has more opportunities to earn recurring revenue, deepen the relationship and increase customer lifetime value. Better retention can also reduce the pressure to continually replace departing customers through acquisition.

WINGX Member Momentum is designed to support that objective by expanding the ways customers can participate in your fitness offering. Depending on the program and commercial arrangement, additional opportunities may include:

• Branded or co-branded hardware sales.
• Paid digital workouts or specialized programs.
• Cross-selling to existing customers.
• Offers that encourage former members to return.
• An additional entry point for prospective customers.

Each opportunity should be evaluated on its own merits. The central question remains: Does the program create enough ongoing value to help your customers maintain a longer relationship with your brand?

A measurable pilot provides a practical way to investigate that question before expanding the program.

WINGX recommends beginning with a focused Member Momentum™ Pilot Program built around an agreed customer group and objective.

Select the Customer Group: The pilot could focus on current members whose participation is declining, customers who frequently travel, digital subscribers with low usage, or another group facing an identifiable participation barrier. A focused audience makes the program easier to design and its results easier to interpret.

Define the Experience: Agree on the hardware, workouts, delivery method, onboarding and communications customers will receive. The experience should address the selected group’s needs and fit within your brand’s existing customer relationship.

Establish the Evaluation Plan: Set the measurement period, baseline and, where practical, a suitable comparison group before launch.

Measure three connected areas:

• Participation: Do customers activate the offering, complete workouts and return to the content?
• Retention: Do cancellation rates, subscription continuation or retained membership months improve during the evaluation period?
• Commercial Value: Does the program generate sufficient value relative to hardware, content, communication and delivery costs?

Customer feedback can also help identify what participants find useful and what needs adjustment.

Use the Results to Guide the Next Decision: Higher workout participation is encouraging. Actual retention and commercial results determine whether the program supports the business objective.

Together, we can review the findings and decide whether to refine the experience, expand it to additional customers or test another application. Former-member win-back and new-customer acquisition programs can also be evaluated through separate pilots with objectives appropriate to those audiences.